FLAT WORLD

Thomas Friedman in his book 'The World is Flat: A Brief History of the Twenty-First Century' has argued that the nowadays world is getting 'flat'. He promoted that now the world is flat.

He defined three versions of Globalization, and now we are entering what he called the 'Globalization 3.0'. The world is changing from a small planet into a tiny planet. The world today has lost its geographical borders, has no time differences and has the shrunken distances. The main power that made the world for getting flat is the quick advancement of information technology.

He indicates the 10 (ten) key drivers of the flat world:

1. The rise of Personal Computer usages around the world.
2. The world-widespread of Internet.
3. The widely used of workflow software within organizations.
4. The booming of outsourcing business.
5. The increasing number of offshoring phenomena.
6. The increasing number of internet uploading.
7. The automate of Supply-chaining.
8. Insourcing within organization.
9. In-forming trends to put knowledge in a fingertip.
10. Wireless digital that leads to personal technologies.

The world now will never be the same again with the previous. It is a critical mass of enabling Technology, Individuals and Organization that brings this planet to the current stage.

More on the Flat World please visit www.thomaslfriedman.com

FLAT ORGANIZATION

Firms and Network

• Orchestrate the Network
• Compete Network Against Network

Control and Empowerment

• Take Responsibility for the Whole Chain
• Intrapreneurship
• Short term - Long term Goal
• Build the company around the customer
• 30/70 rule

Specialization and Integration

• Capture the 'Soft Dollar'
• Sell the Source